Enter the E

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Enter the E “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials including recycled materials.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• To minimise waste, its products are made-to-order.
• To minimise plastic waste, it uses packaging that consumers can repurpose and reuse.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Enter the E “Not Good Enough”. These are a few factors influencing its score:

• Most of its final production stage happens in Japan, a medium risk country for labour abuse.
• There’s no evidence it has a Code of Conduct.
• There's no evidence it audits its suppliers.
• There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Enter the E “Good”. It doesn’t appear to use animal-derived materials but doesn’t claim to be a vegan brand.

Based on all publicly available information we’ve reviewed, we rate Enter the E “Good” overall.