Image credit: Kowtow

Kowtow

Rated: Great

price:
$$$$

location: New Zealand

Kowtow offers a collection of everyday basics made from certified organic cotton.

Kowtow sustainability rating

Planet

5 out of 5

People

4 out of 5

Animals

4 out of 5

Overall rating: Great

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Kowtow “Great”. These are a few factors influencing its score:

  • It uses a high proportion of lower-impact materials including organic cotton.
  • Its use of lower-impact materials minimises chemicals, water, and wastewater in production.
  • The brand prioritises recyclable textiles by minimising its use of fibre blends.
  • It avoids plastic packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Kowtow “Good”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Kowtow “Good”. There’s no evidence it uses animal products apart from shells.

Based on all publicly available information we’ve reviewed, we rate Kowtow “Great” overall.

Last updated 2024-08-27