Proclaim

Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Proclaim “Great”. These are a few factors influencing its score:

• It uses a high proportion of lower-impact materials, including Tencel Lyocell.
• It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
• To minimise waste, it recycles all of its textile offcuts.
• It uses compostable packaging.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Proclaim “Good”. These are a few factors influencing its score:

• Its final production stage happens in the USA, a medium risk country for labour abuse.
• It traces most its supply chain including all of the final and second production stages.
• It visits its suppliers regularly.
• It claims to have a program to improve wages but there’s no evidence it ensures its workers are paid living wages in most of its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Since Proclaim makes products that are generally free of animal-derived materials, we’ve not rated its impact on animals. Its overall rating is based on its combined environment and labour scores.

Based on all publicly available information we’ve reviewed, we rate Proclaim “Great” overall.