Image credit: Magenta Threads

Magenta Threads

Rated: Good

price:
$$$$

location: Australia

Magenta Threads is a Melbourne based womenswear label.

Magenta Threads sustainability rating

Planet

4 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Magenta Threads “Good”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials including organic cotton.
  • To minimise waste, its products are made-to-order.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.
  • There’s no evidence it’s taking meaningful action to reduce water use.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Magenta Threads “It's a Start”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Magenta Threads “Good”. These are a few factors influencing its score:

  • It appears to use silk.
  • ZQ Merino Label certifies the wool it sources.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Magenta Threads “Good” overall.

Last updated February 2024