Image credit: LOVJOI

LOVJOI

Rated: Good

price:
$$$$

location: Germany

LOVJOI is a German brand that creates using short production routes and regionally, fair traded materials.

LOVJOI sustainability rating

Planet

3 out of 5

People

2 out of 5

Animals

5 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate LOVJOI “It's a Start”. These are a few factors influencing its score:

  • It uses a medium proportion of lower-impact materials.
  • It uses lower-impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • There's no evidence it minimises packaging.
  • There's no evidence it minimises textile waste.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate LOVJOI “Not Good Enough”. These are a few factors influencing its score:

  • It traces some of its supply chain.
  • There's no evidence it has a Code of Conduct.
  • The brand claims to audit some of its supply chain but doesn’t specify what percentage.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate LOVJOI “Great”. PETA listed the brand as vegan.

Based on all publicly available information we’ve reviewed, we rate LOVJOI “Good” overall.

Last updated 2026-08-13