Image credit: Joe Merino

Joe Merino

Rated: Good

price:
$$$$

location: Netherlands

Joe Merino offer a range of quality mens basics all made utilising merino wool and designed to be machine washable.

Joe Merino sustainability rating

Planet

4 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Joe Merino “Good”. These are a few factors influencing its score:

  • It uses few lower-impact materials.
  • While it offers clothing recycling to consumers, it doesn’t report on its results.
  • It uses some recycled packaging.
  • There’s no evidence it’s taking meaningful action to reduce its climate impacts.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Joe Merino “It’s a Start”. These are a few factors influencing its score:

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Joe Merino “Good”. These are a few factors influencing its score:

  • It’s published a general statement about minimising animal suffering but not a formal animal welfare policy.
  • It appears to use exotic animal hair.
  • It has a policy to source wool from non-mulesed sheep but doesn’t provide any evidence to verify its claims.
  • It doesn’t appear to use leather, down, fur, angora, or exotic animal skin.

Based on all publicly available information we’ve reviewed, we rate Joe Merino “Good” overall.

Last updated September 2023