Image credit: Colorful Standard

Colorful Standard

Rated: Good

price:
$$$$

location: Denmark

Colorful Standard is a Danish brand offering a range of colourful essentials.

Colorful Standard sustainability rating

Planet

5 out of 5

People

3 out of 5

Animals

4 out of 5

Overall rating: Good

Our ratings are based on a scale from 1 (We avoid) to 5 (Great) How we rate


Our “Planet” rating evaluates brands based on the environmental policies in their supply chains, from carbon emissions and wastewater to business models and product circularity. Here we rate Colorful Standard “Great”. These are a few issues influencing its score:

  • It uses a high proportion of lower-impact materials including recycled materials.
  • It uses low impact materials that help limit the chemicals, water, and wastewater in its supply chain.
  • It uses low-waste cutting techniques to maximise fabric use.
  • It uses some recycled packaging.
  • It manufactures its products closer to home to reduce the climate impact of long-distance shipping.

Workers’ rights are central to our “People” rating, which assess brands’ policies and practices on everything from child labour to living wages and gender equality. Here we rate Colorful Standard “It's a Start”. These are a few issues influencing its score:

  • Its final production stage happens in Portugal, a medium risk country for labour abuse.
  • It traces most of its supply chain.
  • There’s no evidence it has a Code of Conduct.
  • There’s no evidence it ensures workers are paid living wages in its supply chain.

Brands’ animal welfare policies and, where applicable, how well they trace their animal-derived products are the focus of our “Animals” rating. Here we rate Colorful Standard “Good”. These are a few issues influencing its score:

  • It uses recycled wool in all of its wool products.
  • It doesn’t appear to use leather, down, fur, angora, exotic animal skin, or exotic animal hair.

Based on all publicly available information we’ve reviewed, we rate Colorful Standard “Good” overall.

Last updated March 2023